Are you ready to dive into the future of digital marketing? The Sault Ste. Marie Innovation Centre is hosting an exciting event that will revolutionize your understanding of AI-search and brand visibility.
On February 5th, join us for 'Achieving Brand Visibility in the Era of AI-Search', a session led by Justin Cook, President and Founder of 9thCO, a renowned Canadian digital agency. This event will explore how AI-driven 'answer engines' are transforming the digital landscape and what it means for businesses to stay visible.
But here's where it gets controversial... While many believe that AI search is just another SEO tactic, the reality is that it's fundamentally different. AI search experiences are not about links and keywords; they're about synthesized answers. So, how can brands adapt to this new reality?
In this session, you'll discover:
- How AI search experiences differ from classic SEO
- Debunking myths surrounding 'LLM Optimization' and its technical foundations
- Strategies for brands to become 'reference-worthy' in AI-generated results
- Practical, non-technical actions businesses can take to improve visibility across emerging search surfaces
And this is the part most people miss... The discussion will also include a fireside chat with industry leaders Jeff Greco of MODCO and Kevin Rusnell of dig. Together, they will explore how AI search is already changing brand strategy, analytics, content, and performance marketing, and what local businesses should prioritize next.
Don't miss out on this opportunity to stay ahead of the curve. Register for tickets now and join us for an insightful and thought-provoking discussion on the future of digital marketing.
Event Schedule:
- 2:30 p.m.: Welcome and check-in
- 3:00 p.m.: Presentation
- 3:45 p.m.: Fireside chat (Cook, Greco, Rusnell)
- 4:00 p.m.: Networking and cocktails
Tickets are available here: [Eventbrite Link]
Are you ready to dive into the future of digital marketing? Join us and let's explore the exciting possibilities together!
