Can a man make figure skating cool? Ilia Malinin thinks so. With a confident stride and a mischievous smile, he's on a mission to revolutionize the sport. Imagine a figure skater who doesn't just glide across the ice; he strides with the swagger of a high school star athlete. That's Ilia Malinin, the world's top male skater, and he's got a secret weapon: his own custom-made letter jacket. It's a bold statement, black with white leather sleeves, and the back is emblazoned with the mysterious abbreviation '4A'. But what does it mean? It's the code for the quadruple axel, a mind-bending jump that only he has successfully executed in competition. Malinin's journey began as a teenager when he created an Instagram account, 'quadg0d', showcasing jaw-dropping clips of his quadruple jumps. The name was a clever play on words, combining 'quadruple' with 'god', and he even substituted a zero for the 'o' because it was available and aesthetically pleasing. Now, he's determined to make figure skating more accessible and exciting, challenging the traditional image of the sport.